Steve Jobs often asked ‘why’. He challenged every single operation within his company. Everyone did things differently because Jobs would ask them why they did things in a certain way. Wanting a small business website since ‘everyone else has one’ isn’t an entirely compelling reason. Instead think about the business advantages a good digital presence offers a small business.
Large companies spend millions creating brochures and distributing them. A website lets your potential customers find out about you and any of your products online.
You do want more customers? More than 2.4 billion people use the internet every day, and 90% have purchased something or contacted a company, online in the last 12 months. By not having a website, you are missing out on a huge potential audience.
A website portrays a modern, forward thinking business. it comes with email accounts. I know you might like email@example.com but firstname.lastname@example.org projects a much more businesslike, professional company.
Have you ever wanted to compete with all the big names out there but can’t match their advertisement budget? By creating an incredibly beautiful website with a solid strategy behind it you can portray the professional big company image that will get you a ‘foot in the door’. From that point it’s down to you to sell yourself with your service.
A digital media presence allows to to send out information and offers to customers, or entice prospective customers immediately. No waiting weeks for the local paper to come out, no expensive (and normally pointless) leaflet campaign. Have the idea and transmit it immediately.
What do you think the result of doing 1 to 5 will be? You have successfully accessed a large, previously untapped market. People who want your service now know you exist.
So the result is …… you really cannot afford to be without an online digital and website presence.